An incredible event for Orientrade, bringing together four standout K-Beauty brands: Banila Co, COSRX, TIRTIR, and Beauty of Joseon.

A unique experience designed for 50 influencers and special guests, a true celebration of the Korean beauty universe, featuring:

Beauty Bar – Catering was handled by Le Festin d’Eve, who crafted exclusive cocktails using ingredients inspired by the Korean brands, offering a truly sensory experience for the guests.

Masterclass – A session exploring the K-Beauty routine, sharing tips and trends with attendees.

Brand Stands – All four brand spaces were beautifully designed, allowing guests to explore the latest launches and cult-favorite products up close from the K-Beauty world.