In May 2025, ARP organized the K-Beauty Masterclasses in the Netherlands and Belgium for the Korean brands sold at Kruidvat. Over 1,600 participants joined exclusive sessions highlighting product innovations. Invited by Orien Trade, ARP managed full coordination and production. We also support Kruidvat’s Beauty Bossa program, creating immersive experiences and boosting consumer engagement across both markets.
SEPHORIA MILANO 2025
We organized the booth for the korean brand Beauty Of Joseon
Event with Botafogo Praia Shopping, @babysports.br, and sponsor @lasercompanybrasil — a fast-growing aesthetic laser brand in Brazil, soon to be present in Europe. This event was a unique opportunity to foster connections, link brands with their audiences, and deliver an immersive experience in a spectacular setting in the heart of Rio. A huge thank you to Baby Sports, Laser Company, and Botafogo Praia Shopping for the great synergy that contributed to the success of this event.
Baby On The Roof – São Paulo
On the rooftop of Laser&Co headquarters, we had the pleasure of organizing — in partnership with Baby Sports — an unforgettable event that combined sports, wellness, and networking!. With the presence of influencers and special guests, the event was supported by amazing brands like Rappi, LIVE!, Geneal, Technogym, and Wickbold, who believed in the concept and helped make this experience truly unique.
